CV, Brand Manager in Automotive Sector with Engineering Background

I am currently available for work
Serial No: 7035
(17/01/1979, male)
Skills keywords: brand management, marketing management, product marketing, sales management, vehicle remarketing
Short Bio:

In March 2002 he started working at Ford Motor Company as the Project Engineer, where he was
responsible for the areas of new project feasability studies, special vehicle operations, production line
installation and first serial production approval. He lead the planning and the implementation of the
operations, defined the project tasks and source requirements, resource allocations, planned and
scheduled the project timelines and so on.
He worked for Ford for 16 months and then became the After Sales Area Assistant Manager at Dogus
Otomotiv - Volkswagen Turkey in June 2004 and worked in this position for 4 years. His main
responsibilities included; maintaining the competitor awareness, contributing to the regional plan,
preparing the business plans, managing customer retention, growing the business conducting
performance reviews. In this position, he did an outstanding performence and achieved various
successes. He became the TMME 2006,2007, 2008 Customer Satisfaction Survey winner with a CSS score
ranging from 59 to 83. Also he was the first importer to reach its targets which are given by Volkswagen
AG and became a success story among all VW importers, and most importantly we holds the warranty
audit world record.
He was later promoted to the Product Marketing Assistant Manager for Volkswagen Turkey, Dogus
Otomotiv in June 2008. He worked for two and a half years at this position where he was leading the
product team of the brand in various issues such as; product positioning, pricing, profitability,
competition analysis and digital marketing.
In January 2011, he moved to Moscow, Russia to work for Volkswagen Group Russia as the Product
Marketing Manager as a part of the International Professional Development Program. He was the first
and the only employee invited to this program from a private importer. There he shared his successful
Volkswagen Turkey insights and experiences and advised the VW product team on product and brand
positioning, brand pricing, profitability, launch management and competition analysis. They tried to
implement the best practices of VW Turkey for the Russian market.
After this year-long international experience in Moscow, Russia; he moved back to Istanbul, Turkey and
working as Brand Manager again at
Dogus Otomotiv.

Current location: Istanbul Province, Turkey - View on map
Spoken languages: english (fluent), Russian (begineer, Turkish (FLuent)
Location I am interested in working: Belgium, canada, china, France, Germany, Italy, Japan, Netherlands, new zealand, Poland, qatar, South Africa, South Korea, spain, Sweden, switzerland, United Arab Emirates, United Kingdom, United States

Professional experience

2013- present

Doğuş Otomotiv Ser. Tic. A.Ş.

DOD – Head of Sales & Marketing

 Brand Management

 Leading Sales, Marketing, Fleet Sales, Business Development and Retail teams (22 people)

 Business Development Transition of the brand from offline to online

Key Achievements:

 Sales: 40% sales increase

 Marketing: Global case study in “social commerce”

 300% profit increase


2012- 2013

Doğuş Otomotiv Ser. Tic. A.Ş.

Strategic Marketing & Corporate Communication – CRM Team Leader

 Leading ‘Group CRM’ team (40 people) for all VW Group brands (Volkswagen, Audi, Seat, Porsche, Bentley, Lamborghini )

 Target oriented loyalty programs

 Launch of Social CRM for group brands

 Smart Data Management

 Research & Forecast


2011- 2012

Volkswagen Group RUS

VW Passenger Cars – Product Manager (Product Marketing Consultant)

 IPD (International Professional Development) Program

 Advising to product marketing team

 First and the only employee invited to VW IPD program from an importer

 Implementing best practices of VW-Turkey

 Optimizing systems & processes

 Giving feedback to VW Headquarter

 Implementing short & long term product strategy


2008- 2011

Doğuş Otomotiv Ser. Tic. A.Ş.

VW Passenger Cars – Product Assistant Manager (Leading VW product team)

 Product Pricing

 Brand / model performance analysis

 Product Positioning

 Benchmark for other VW importers

Key Achievements:

 Competition: Increased market share from 7% to 9%

 Profitability: 100% profit increase

 Digital Marketing: Best web site award of 2010 & 2011

 Social Marketing: Best Automotive brand in Turkey (#1 in fans number)


2004 – 2008

Doğuş Otomotiv Ser. Tic. A.Ş.

VW After Sales Field Assistant Manager

 Dealer network management

Key Achievements:

 TMME 2006,2007, 2008 Customer Satisfaction Survey winner

 CSS score from 59 to 83

 First importer, reached its targets which are given by Volkswagen AG

 Success Story for all VW importers

 Warranty Audit world record


2002 – 2004 Ford OTOSAN A.Ş.

SVO (Special Vehicle Operations) Project Engineer

 Analyzing the feasibility of new model derivatives

 The line installation of new special vehicles

 Manufacturing special vehicles



1996 – 2000

Istanbul Technical University İstanbul

Mechanical Engineering

 Theory of Machinery, System Dynamics and Control



• Vehicle Tool Try Out KUKA Germany 1 week

• Special Vehicle Operations Ford Belgium 1 week

• Coaching Ford İzmit 2 days

• Result Oriented Customer Relations Thymos İstanbul 3 days

• Negotiation Skills MCT İstanbul 2 days

• Finance for Non Financial Managers MCT İstanbul 2 days

• Presentation Skills MCT İstanbul 2 days

• Time Management MCT İstanbul 2 days

• Management Skills MCT İstanbul 2 days

• Image Management Ö. Çakır İstanbul 1 day

• Lean Management G.E. İstanbul 1 week

• Marketing Orientation VW AG Germany 4 weeks

• Leadership & Coaching Kocabaş İstanbul 2 days

• Social CRM Dr.Özmen İstanbul 1 day

• Solution Focused Coaching Denge Merkezi İstanbul 1 week

Conferences (As speaker)

• Vehicle Remarketing E.N.G Germany 2 days

• Retail & Distribution E.N.G Belgium 2 days

• Sales & Marketing in Automotive Sec. Y.T.U. Istanbul 1 days


• Turkish :Native Speaker

• English :Advanced

• Russian :Beginner