Experienced brand and marketing manager for multimillion pound and new start up names within FMCG, F&B, FASHION, BEAUTY and AUTOMOTIVE. Developing all kinds of events and managed each marketing campaign across design concept, PR and other media. Excelled in all areas and saved on budget while single handling designing professional material too.
• 2003 – 2005 University of Ulster – UK
Bachelors – Media Arts with Journalism and Communications (2 Years of study)
Editorial, Public Relations, Marketing, Social Media, Publishing, Advertising, SEO, Newsletter Design, Branding, Sponsorship, CSR, Conferences, Trade shows, Exhibitions, Events, New Product Launches, Market Research and Findings, Budgets, Event Consulting, Project Management, Good Strategic Planning, Copy Writing, Graphic Design, Buying, Developing creative and innovative solutions for advertising (ATL & BTL), Business consulting and development for new and established business, liaising with all Media, bloggers, PR and Modeling agencies, Photographers, Stylists, corporate event speakers.
Jan 2013 – Present 2014
COMMFIRM, UAE /Present
BRAND & MARKETING MANAGER
Supporting and managing a boutique communications team and managing several high luxury accounts within IT, Automotive, FMCG, Luxury Retail and Beauty
Presenting strategy, design, marketing & communication concepts for advertising, events, social media and marketing collateral
Handling daily content for social media pages, while optimizing and increasing number of followers across, and maintain good communication with page fans
Managing editorial of publications and updating web content
Conducting corporate branding workshops for new start up’s and existing brands
Studying competitors’ online & offline presence on behalf of clients
Exploring ways to improve existing brand communications & increase profitability
Proposing different design concepts based on projects & budgets
Delegating creative briefs to tm, and in-house designers to execute creative concepts in alignment with overarching corporate messaging and brand standards
Preparing and managing marketing plans and managing budgets
Arranging photo-shoots, videos, events and developing campaigns for clients
Liaising with other internal departments and vendors such as account managers, creative and PR
Measuring and enhancing KPI’s
Aug 2012 – To Jan 2013
MEDIA WORLD, UAE /6 month contract
SENIOR COMMUNICATIONS CONSULTANT (ADVERTISING)
Collaborated with the Communications, Media & Marketing teams in both content, events and visual storytelling for clients, through a broad array of communication assets: video news programs, newsletters, memos, intranet content, web content, posters, signage, collateral, corporate presentations, promotional campaigns, events, tradeshow booths and materials, special projects, general internal and external communications globally.
Managing editorial of publications and updating web content, helping develop websites for events.
With the support of management, I displayed ability to understand and implement metrics systems and Key Performance Indicators (KPIs) to benchmark progress and success of communications initiatives.
Under limited direction from management, I display competencies to construct strategic plans inclusive of situational analysis, strategies, tactics, implementation timeline, budget and evaluation.
Collaborated with in-house design team to execute creative concepts in alignment with overarching corporate messaging and brand standards.
Developing compelling content for internal client and centric campaigns.
Thought several steps ahead in communications process and anticipate needs of clients and management.
Sep 2010 – Jul 2012
MGT LLC, UAE (2 Years
PR and MARKETING MANAGER (TRADE & CONSTRUCTION)
Increased company turn-over by 17%
Further developed our international client base
Designed and managed integrated marketing campaigns
Over saw several staff members and encouraged sales growth by regular in house training. Managed marketing activity, emailer, social media platforms & artwork, exhibitions, events. Introduced KPI’s analyses to my team to monitor development
Successfully achieved the highest contract value in 2011 at 1.3 million DHS
Oversaw look and feel of the brand communications such as (events, product design, marketing collateral, brochures, and outdoor advertising)
Dec 2008 – Sep 2010
EMIRATES AIRLINES, UAE (2 Years)
FLIGHT ATTENDANT (HOSPITALITY & CUSTOMER SERVICE)
Provided a safe and friendly environment for guests and my colleagues
Delivered luxury hospitality and customer service to all guests on aboard
Ensured that in-flight operations and protocol was met with EK rules & regulations
Assisted to all guests needs promptly and made each journey comfortable
Carried out onboard safety checks and maintained all equipment’s, making sure correct quantity, working status and availability before flight departure
Maintained the highest standards of personal grooming and manners
Notified my superiors of urgent matters and found solutions to any problems
Paid close attention to details and made every flight a pleasant journey for everyone
Jan 2005 – Nov 2008
TNS GLOBAL, UK (3 Years)
MARKETING & SOCIAL MEDIA EXECUTIVE
Reporting to the Regional Marketing Director
Direct marketing staff where budgets are devolved.
Single handedly draft, design & publish the bi-monthly e-newsletter
Managed all social media portals on behave of TNS UK
Handled training and delegated duties to a small team of sales staff
Developed marketing plans with collaborations from the sales department
Budget management – delivering all marketing activity within the agreed budget.
Achieving frequent, timely and positive media coverage across all available media.
Writing and editing company marketing collateral.
Creating and updating company presentations layout.
Market research to identify market requirements for current and future media monitoring services.
Jan 2004 – Jan 2005
ARCADIA GROUP, UK
MARKETING EXECUTIVE (Fashion Retail)
Market research and monitoring store department budget activity.
Managing product lines life cycle from strategic planning to tactical activities.
Identifying retail trends, managing budgets and creating daily profit schemes.
Working with visual store managers and maintaining fresh and attractive branded window displays.
Managing fashion shows and establishing good business relations with suppliers and maintain consistent appearance of the Miss-Selfridge & Topshop brand identity.
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