CV, Belarus Based Marketing Specialist Targeting Europe

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Serial No: 24049

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Skills keywords: competitor analysis, email marketing, event management, market research, social media marketing

Short Bio:

Profound academic background in Marketing and Economics (Master of Arts in International Marketing and Bachelor in International Economic Relations); experience in such industries as IT, Automotive, Banking and Financial, Construction and governmental organizations; perfect project management skills gained through working with international teams and customers with focus on Western Europe and USA; advanced computer skills (MS Office, Video editing, Outlook, SPSS, ConstantContact).

Current location:  Belarus - View on map

Nationality: Belarusian

Preferred Sector of Employment:  Marketing, Travel and Tourism

Spoken languages: Belarusian, english, german, russian

Location I am interested in working: Anywhere

Career Summary

Marketing Specialist
EPAM Systems | Information Technology and Services, Minsk, Belarus

June 2013 – present

– Social media program plan development:

• Evaluated current state of company’s global social media activities and developed a unified corporate social media strategy for 2015 (integrated with website, email marketing and offline activities);

• Together with a team, worked on developing social media policy and social media kit to be used by all employees;

• Through market research and conducting interviews with providers, selecting the most appropriate social media management tool to be used across the whole company.

– Brand rollout campaigns execution:

• Evaluated weak points that needed to be considered when launching an evolved company brand (by conducting EPAM Brand Awareness Survey);

• Extended network of EPAM connections to universities by establishing relations with Belarusian Art universities within Visual Arts Initiative;

• Together with developers, worked out a Brand Certification online test that will be used globally to access all employees

– Full-cycle event management:

• Helped successfully organize representation of EPAM at international exhibitions (TV of Tomorrow, USA; Wolters Kluwer Tech Conference, USA; Adobe Nordic Launch Tour, Finland/Sweden/Denmark)

• Organized a special top-customers appreciation event dedicated to IIHF World Championship 2014 held in Minsk;

– Various analytical tasks:

• Provided guidance when choosing an email marketing automation tool by conducting market research;

• Conducted CIO-CMO research to prove one of the concepts for our study.

– Email campaigns execution via ConstantContact and Silverpop

– Competency centers marketing support;

– Creation and update of various presentations.

Intern, Market and Competitor Analysis

MAN Truck & Bus AG | Automotive

September 2012 – March 2013 | Munich, Germany

– Analysis of competitors in CIS countries (MAZ, KamAZ, GAZ Group);

– Monthly update of Registrations Report Bus;

– Analysis of key markets and key branches in these markets;

– Analysis of business risks;

– Collection and processing statistical data;

– Working with SDM and ECROSS;

– Testing reports for Business Intelligence Tool;

– Creation and update of various presentations and reports (also related to the above mentioned activities).

Sales and Marketing Assistant
certgate GmbH | IT Security, Nuremberg, Germany

November 2011 – June 2012

– Market and competitor analysis;

– Event management;

– Development of social media strategy;

– Working with Microsoft Dynamics CRM;

– Developing and processing delivery contracts and invoices.

Freelance Researcher
International Man | Investments

July 2011 – October 2011

Marketing Intern
AluminTechno GmbH | Construction, Minsk, Belarus

February 2011 – April 2011

Intern, Department of Economic Affairs with CIS Countries
Belarusian Chamber of Commerce and Industry

October 2009 – November 2009

Qualifications

Technische Hochschule Nürnberg Georg Simon Ohm
Master of Arts (M.A.), International Marketing, GPA: 1.6 (1 – max, 5 – min)
2011 – 2013

Belarusian State University
Specialist in Economics, International Economic Relations, GPA: 9.5 (10 – max, 1 – min)
2006 – 2011

Additional Information

– Social Media Marketing, SO ME Academy

– Competitive Strategy and Advanced Competitive Strategy, Coursera

– Educational events of Hanns-Seidel-Foundation. Scholar

– Intensive course of German language at Goethe Institute Munich. Scholarship of Goethe Institute

– German language courses at Goethe Institute Minsk

– CYCLE – Casey Youth Conference on Entrepreneurship. Vilnius, Lithuania

Languages

Languages:

• Belarusian, Russian – native languages

• English – proficiency

• German – fluent

Certifications

• Certificate of Social Media Marketing, License UC-UNL95UJZ, SO ME Academy, March 2015

• Goethe-Zertifikat C1 – good. Minsk, May 2011

• TOEFL iBT – 108 points from 120, Minsk, February 2011

IT Skills

• MS Office (very good),

• Internet/Social networks (very good),

• Windows Movie Maker (very good),

• CRM (very good),

• Atlassian Confluence/Jira (good),

• SPSS (good),

• Silverpop (good)

Selected Research Papers

• Competitive strategies of commercial vehicle manufacturers on the Russian automotive market – MAN, Mercedes, KamAZ (Master Thesis);

• Research of the Russian labor market for HR Department of Schaeffler AG;

• Identifying application spheres for a new lighting system of BavarianOptics GmbH;

• Promotion campaign for the Staedtler New Line;

• Analysis of the German footwear market and evaluation of market entry options for the Rockport company (Adidas brand);

• Survey of customers‘ buying behavior for Roeder Fireworks;

• Development of a controlling tool for Beiersdorf AG.