PG Diploma in S&M
1. Worked with Herfy Food Services Company Limited
( a Savola Group) a Saudi base MNC Company)
Regional Sales Manager-S & M-Worked from: Nov’ 2014 - March’ 2016.
Position reports to: Sales Director
Worked from: Nov’ 2014 - March’ 2016
Products Handled: Confectionery and Bakery (Bread, Somali, Petty Bun, Ham Burger, Sandwich Bread, Cakes, Cup and Rolls, Arabic Bread, European Bread, Sliced Bread, Rusk and date Biscuits)
Handled— Modern Retail, Traditional Trade, Catering Companies, Defense
Herfy’ QSR and Bakery outlets (Company owned outlets) Canteens, Institutions, Schools, Flight Kitchen and (HORECA) Segment.
Successfully managed- Sales Manager, ASM's, SO's, SS and managed 172 FMCG’ van routes. Generated sales revenue USD.10.8 million per annum, regions grown@ 22%
>Responsible of Finance, HR /Admin / Logistic, P&L, ATL, BTL and S&M departments
Sales forecasting, Inventory management, budget management fully control over the depot operations and Generating profits and overall leading a position of profit head
New market expansions and increasing market share and volume growth
Conducted Sales Workshop training for the entire Distributor’s staff
2. Asia Pulp & Paper a world’s 5 th largest Pulp & Paper Company
ZONAL HEAD- (Head of Sales & Marketing) for India and SAARC Countries. Worked from April' 2010 to Sept' 2014.
World’s 4th largest pulp and paper company' markets its product in more than 120 countries across six continents
A start-up Company in INDIA for Tissue division introduced its brands in June 2010 and singly managed India and Asian operations from 2010 to 2013. I started Indian branch office in Feb'2013.
Role & Responsibilities:
> Fully involved establishing green project in India and headed APP’s new project responsibilities
>Route to Market Strategy: Implemented Horizontal & Vertical Numerical Distributions across in all Channels and successfully managed Channel sales and partnership.
>Managed S&M/HR/Admin and closely associated with production/inventory and supply chain departments
>Appointed financially sound Importers/Super distributors for Tissue Paper and Paper products in South/North/West/East/ North East/Nepal/ Maldives and other Asian markets
>Focused export trade operation and appointed direct distributors in Asian markets.
> Weekly teleconference with top management (Directors) and fully focused on MIS systems
>Led key initiatives for achieving Paper and Tissue Paper sales through Importer/Traditional/Modern Trade, AFH Channels and achieved highest sales growth of 42% and generated highest revenue.
>Generated Volumes 5440 MT (Tissue/Paper) volumes per annum and fully responsible for P&L
>Managed new businesses and Product launches in Nepal, Maldives, Sri Lanka and Bangladesh.
>Sole responsibility of Import/Export sales in India and other Asian markets
> Spearheading distribution and management functions through ownership of the premium outlets ensuring high visibility of company products and total responsibility P&L of the Country operations.
Products Handled: Paper, Card board brown, Jumbo Rolls, Facial Category, Hand Towel, Kitchen Towel, Luncheon, Hankies and Specialized Hospital Category.
Countries Worked: India, Bangladesh, Nepal, Maldives and Sri Lanka markets.
3. DPPL (a premium Tobacco product company)
ZONAL SALES MANAGER-S&M, Worked for South and East Indian markets. Worked from October 2006 to March 2010.
Recipient of Best Team Leader award in 2009 and best Zonal Sales Manager award in the year 2007.
>I have received "Best Region” award in the year 2008
>Launched Mini Tobacco pouch and distributed in 11007 outlets in South India and achieved 7.5% additional growth.
>Closely associated with production/inventory/supply chain departments and overall responsible of marketing budget, Brand consistency and Brand building also responsible for P&L of the regions
>Introduced Gold and Silver Card dealer schemes and achieved 3.5% additional growth in 2008.
>Instrumental in South India markets achieving the highest tobacco volume of 19270 MT in the year 2009
>Managed CFAs and distributors across in South and East markets and achieved distribution objective
>Managed the team size of 72 people and successfully handled 168 distributors and Sub distributors.
>Products Handled: Tobacco Products, BABA Elaich, BABA Supari and Mouth fresheners and handled INR 350 crores T/O per annum.
>Markets Covered: Telangana, Andhra Pradesh, Tamil Nadu, Pondi, Karnataka, Kerala and East and North East Indian markets.
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